May the Fourth
To celebrate the vastly loved Star Wars franchise on May 4th with both superfans and casual fans alike, I concepted and executed a single-day campaign for this special moment. This campaign focused on “bringing the galaxy home”, highlighted some of the franchise’s most loved and nostalgic characters, and featured merchandise that aligned to that year’s stay-at-home world. We wanted to spark joy in fans with action-packed, movie-inspired creative leveraging only product images found on eBay.
Homepage Takeover: Gaming
To highlight one of eBay’s biggest categories, we activated each homeplace placement in an overarching gaming-focused campaign. We wanted to speak to gamers and tech enthusiasts, so I designed assets for each space that integrated a playful 8-bit element and a rich, energetic color palette of reds and purples.
America at Home
Aware of how many people’s lives were going to be affected by the pandemic at the beginning of 2020, we decided to launch a few creative campaigns speaking to adapting to staying at home, whether that be setting up a new workspace or finding new ways to celebrate holiday milestones throughout the year. Peaceful, relaxing visual treatments highlighted the launch, followed up seasonally appropriate elements later on in the year when people are actively looking for those timely shopping opportunities.
